How celebrities make objects and places desirable?

Celebrity endorsement: The various uses made of celebrity involvement in marketing Strategies : The making and breaking of Kate Moss.

An insight into the world wide famous Kate Moss. And how she overcame a number of public downfalls to still become the icon she is today. What tactical market strategies where used in the making and breaking of Kate Moss. How us as the audience were endorsed by the media into overlooking Kate Moss scandals such as her Cocaine addiction which was national news for weeks and how she is now accepted by us the consumer as a Topshop model and influence for young girls.

Kate Moss memorably quoted that' Nothing tastes as good as being skinny'

* Introduction: To introduce Kate Moss, Where she came from, her background. & mainly what she is famous for and what we know her mainly for. E.g., Katherine Ann Moss, born 16 January 1974 known as Kate Moss, is an English model. She has appeared on over 300 magazine cover.] She is known for her waifish figure, uncommonly short height for a fashion model, and appearances in many advertising campaigns. She is also notorious for her high-profile relationships and party lifestyle. In 2007, she came 2nd on the Forbs top-earning models list, estimated to have earned $9 million in one year!

• Issue 1 : Kate Moss's downfalls in her career. Including ex-Boyfriend, Pete Doherty, Kate’s national cocaine scandal & her anorexia ordeal. How she risked being the face of the well known Dior, Rimmel London, Chanel, Burberry and Calvin Klein. Also after 10 times being a Vogue cover girl.

* Issue 2: Then to investigate the marketing strategies used, and what perspective we as the audience saw her even after her media frenzy.

* Issue 3: To analyse the fact that even though we have seen the bad, beautiful and best of Kate Moss, how she is still the 3rd worlds highest paid supermodel in the world. & we she still remains in high status.
* Issue4: an overall conclusion and what to expect from Kate Moss in the future? How her age, now that she is getting older will affect her status in society. The fact that she will have to make way for the new young talent to be the faces of the magazines and company’s she once was. Her marketing strategies for the future? Will she go down the route of more children?
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